Pourquoi London is a collaborative exhibition between Gertrude and Canopy Collections. For the past few years, both platforms have been championing alternative models to democratise the art industry and support emerging artists in a fast-changing art world. Set against the backdrop of an exceptional Grade-II listed building in the heart of Spitalfields, this exhibition showcases a curated cross section of some of the most compelling artists operating across both platforms.

Pourquoi London is presented in a space which is an antithesis to the white cube. Rather than being displayed in visual isolation against plain white walls, the artworks are placed into conversation with the history of the building and by extension, the historical context of London more broadly.

The exhibition is curated by Will Jarvis (CEO of Gertrude) and Louise Chignac (co-founder of Canopy Collections). It will feature over thirty artists including Francesca Anfossi, Anna Blom, Bokani, Richard J. Butler, Thomas Cameron, Helen Clarke, William Cobbing, Lara Davies, James Dearlove, Juliet Ferguson Rose, Abi Freckleton, Iris Garagnoux, Harriet Gillett, Emmet Kierans, Charlotte Kingsnorth, Jon Kipps, Hannah Knox, Sarah Lederman, Ranny Macdonald, Dominic Myatt, Tamsin Nagel, Jack Otway, Rebecca Parkin, Sarah Poots, Emerson Pullman, Leon Scott-Engel, William Stein, Emma Tod, Ian Whittlesea, Kate Williams, Aethan Wills and Salomé Wu.